Apple thinks different for Christmas

parislemon:

Ken Segall on the previously linked Apple Christmas commercial:

Of course, we’re talking about Apple here — so there’s no shortage of critics eager to tell us why the commercial fails. Take your pick: it says little about the product, any smartphone can make a movie, or the spot is a depressing statement about human values.

Good grief.

Most of these people mistake their personal opinion, instinct, values and/or taste for actual marketing talent. There are tens of millions of people who will stop in their tracks at this commercial and wipe a tear from their eye. As a result, they will feel slightly more attached to Apple, which is the marketing purpose of this spot.

Quite right.

Fucking knowledge right here

  1. cesarrodriguezm1 reblogged this from parislemon
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  5. stevekovach reblogged this from parislemon and added:
    It’s a great commercial. Except for one thing.
  6. crew-cuts reblogged this from parislemon and added:
    Fucking knowledge right here
  7. shaunline reblogged this from parislemon and added:
    The one thing I haven’t seen anybody talk about regarding this spot is the first thing that came to mind when I saw it:...
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